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Innovation can fix the world.

Apply for coworking space at AGENCY hubs at CIC and build your company among experts and entrepreneurs.  Launch a new venture or establish a foothold in new markets at CIC's in 10+ cities (and growing).

Attend AGENCY events to raise awareness, dig deep, and meet thought leaders who are shaping the future of aging.  Co-produce events with us to give your ideas, and your talent, visibility with potential collaborators.

Join AGENCY's global community to be in the flow of ideas and forge relationships with industry influencers.  Share your expertise to remove bottlenecks that stifle innovation.

Partner with AGENCY & Captains of Innovation to source strategic agetech solutions for your company and help innovators achieve scale in the global market.  Position your brand as a pioneer in aging well.

AGENCY is a vibrant 'concentrator' of innovators and influencers with a shared mission to improve the aging journey for all.   AGENCY members are each building companies with creative solutions to extend healthy lifespans, make everyday living a bit better for older consumers and caregivers, blend high-touch with high-tech solutions that can scale, and solve systemic issues for the world's rapidly aging populations. 


We believe in the power of proximity and community to foster innovation.   Working in a trusted ecosystem means your connections are stronger, your creativity is more fluid, and your company milestones are more attainable.  AGENCY offers ecosystem-as-a-service and workspace at CIC's (Cambridge Innovation Centers) worldwide for startups, corporates, and organizations to stimulate aging-focused ideas and provide pathways to commercialization.  


All members and partners uphold the core values of AGENCY:

     (1) Elder-centric Ethos with empathy and delight for older people at the heart of their approach; 

     (2) Evidence with solutions that leverage solid science, field research, or lived experiences, and

     (3) Economics with viable business models honed through pilots, collaboration, and hard work. 

Join us as a strategic partner to pilot new ideas and invest in the ecosystem, or as a startup to launch your venture at AGENCY hubs @CIC's.  Together, we are a dynamic cross-sector community with common goals to bring joy, choice, comfort, safety, and vitality for individuals as they age, and for families, caregivers, providers, agencies, payors, policymakers, investors, and institutions to thrive in an age-friendly world.  We look forward to collaborating with you!

Building Momentum
with Sponsors,
Stakeholders, and

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Read the AGENCY 2019

Impact Report

Download .pdf >>

Global Call for Startups: Apply to Collaborate

What does it take to scale innovation for older adults to thrive at home? 

Your game-changing startup for ADLs meets a multinational, multi-billion dollar, multi-faceted consumer goods corporation with brands that have been trusted by people for over 180 years . . .

AGENCY is collaborating with Procter & Gamble Ventures to scale ideas that help people age with choice and dignity. 

The biggest threat to thriving at home as we age is the ability to maintain self-care for our Activities of Daily Living (ADLs) . . .


Do you have a solution to:

  • De-risk Showering

  • Improve Personal Hygiene 

  • Manage Continence (and UTI) 

  • Detect and Encourage Hydration

  • Maintain Skin Health 

  • Strengthen Mobility and Prevent Falls 


Does your solution:

  • Solve a hard problem in a dignified way 

  • Address the needs of both the older adult and those who care for them

  • Involve a fast-moving consumable product that is used frequently with noticeable superiority,  

  • Have early proof that people want to try it, like it, and want to use it again.

Are you looking for a recognized brand leader and channel partner who can help you:

  • Adapt and refine your innovation for a meaningful number of older consumers 

  • Develop a brand strategy that resonates

  • Overcome manufacturing, supply chain, regulatory, and marketing hurdles

  • Access global markets ?

Procter & Gamble Ventures: Innovation for Aging and Activities of Daily Living at Home

Procter & Gamble Ventures: Innovation for Aging and Activities of Daily Living at Home

Play Video
*Watch On-Demand *
>> "Scaling Consumer Goods Globally for Aging Populations" 
with Chetan Parekh, Innovation Portfolio Leader, P&G Ventures
hosted on July 9th at Venture Cafe Cambridge
>> "Scouting for Solutions for Innovation in Aging"
with Betsy Bluestone, Commercial Discovery Leader, P&G Ventures,
hosted on Aug 6th at Venture Cafe Global
>> "Cafe Community Conversations: Aging with Choice" 
with Chetan Parekh, Innovation Portfolio Leader, P&G Ventures
hosted on Aug 13th at Venture Cafe Miami

In the News

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