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AGENCY is partnering with Procter & Gamble Ventures to scale ideas that help people age with choice and dignity.
Global Call for Startups: Apply to Collaborate
What does it take to scale innovation for older adults to thrive at home?
Your game-changing startup for ADLs meets a multinational, multi-billion dollar, multi-faceted consumer goods corporation with brands that have been trusted by people for over 180 years . . .
AGENCY is collaborating with Procter & Gamble Ventures to scale ideas that help people age with choice and dignity.
The biggest threat to thriving at home as we age is the ability to maintain self-care for our Activities of Daily Living (ADLs) . . .
Do you have a solution to:
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De-risk Showering
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Improve Personal Hygiene
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Manage Continence (and UTI)
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Detect and Encourage Hydration
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Maintain Skin Health
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Strengthen Mobility and Prevent Falls
Does your solution:
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Solve a hard problem in a dignified way
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Address the needs of both the older adult and those who care for them
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Involve a fast-moving consumable product that is used frequently with noticeable superiority,
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Have early proof that people want to try it, like it, and want to use it again.
Are you looking for a recognized brand leader and channel partner who can help you:
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Adapt and refine your innovation for a meaningful number of older consumers
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Develop a brand strategy that resonates
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Overcome manufacturing, supply chain, regulatory, and marketing hurdles
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Access global markets ?
Procter & Gamble Ventures: Innovation for Aging and Activities of Daily Living at Home
Play Video
*Watch On-Demand *
>> "Scaling Consumer Goods Globally for Aging Populations"
with Chetan Parekh, Innovation Portfolio Leader, P&G Ventures
hosted on July 9th at Venture Cafe Cambridge
>> "Scouting for Solutions for Innovation in Aging"
with Betsy Bluestone, Commercial Discovery Leader, P&G Ventures,
hosted on Aug 6th at Venture Cafe Global
>> "Cafe Community Conversations: Aging with Choice"
with Chetan Parekh, Innovation Portfolio Leader, P&G Ventures
hosted on Aug 13th at Venture Cafe Miami
* Watch On-Demand *
Thu
juL 9
4:00-5:00PM ET
Ask Me Anything: How to Design and Scale Innovative Consumer Goods for the World's Aging Populations
Procter & Gamble, P&G Ventures
Learn from the world's largest CPG company how to (1) adapt your innovation for a meaningful number of older consumers; (2) develop a brand strategy that resonates; (3) overcome hurdles in manufacturing, supply chain, regulatory, and marketing; and (4) access global markets.
Presented by Chetan Parekh, Innovation Portfolio Leader, P&G Ventures; with host Danielle D. Duplin
Thu
Aug 6th
1:00-2:00PM ET
P&G Ventures: Scouting for Solutions for the World's Aging Populations
Procter & Gamble
What does the world's largest CPG company look for in partnering with a startup to help consumers age with choice and dignity? How can products that serve one consumer demographic be reimagined to appeal to an older demographic? Join us for 'The Happening', a global gathering of Venture Cafe's around the world on the same day to innovate for our collective "better new normal".
Presented by Betsy Bluestone, Commercial Discovery Leader, P&G Ventures; with host Danielle D. Duplin, AGENCY
Thu
Aug 13th
5:00-6:00PM ET
Cafe Conversations - Aging with Choice
Procter & Gamble
The global pandemic is a clarion call to entrepreneurs and innovators across all sectors to help millions of consumers worldwide age with choice, dignity, and joy. Add your voice to the community conversation on innovating for self-care.
Presented by Chetan Parekh, Innovation Portfolio Leader, P&G Ventures; Danielle D. Duplin, AGENCY, with host Leigh-Ann Buchanan, Executive Director Venture Cafe Miami
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