juL 14

1pM-4PM ET




AGENCY Member discount available


Reframing Aging: Powerful Ways to Communicate without Ageism

Tufts Health Plan Foundation and AgeStrong Boston

Do your marketing campaigns and product strategies reflect an ageism bias or outdated stereotypes that are limiting your company growth? Bring your collateral to this hands-on Master Class Workshop to transform your marcomm with powerful messaging techniques that resonate with older consumers and authentically communicate with the world's aging populations.

Facilitated by Alrie McNiff Daniels, Senior Communications Officer for Tufts Health Plan Foundation (and certified FrameWorks Institute Facilitator); Cassy Baptista, Director of Communications, City of Boston; with host Danielle D. Duplin

AGENCY Pitchfest

for Vitality

sponsored by:


The AGENCY Pitchfest for Vitality, sponsored by AARP Innovation Labs, seeks to identify and showcase the most promising startups with solutions that empower people to choose how they live as they age.  We invite you to apply if you are a startup that enhances the vitality of the world’s aging population with a novel agetech product or service, focused on the well-being, nutrition, fitness, or lifestyle of older adults!  Selected startups will pitch, demo, and field questions from expert judges at the AGENCY Pitchfest @ Virtual VentureCafe on July 16th, 2020.  You'll also get exposure in front of a global virtual audience of industry leaders in aging & longevity, as well as to potential investors, collaborators, and customers. Top winners earn an opportunity to compete for the 2020 Innovator in Aging Award at the national AARP Innovation Labs Grand Pitch Finale 2020 in the fall. 


AGENCY is a hub for collective impact where innovators improve the aging journey for all.  AGENCY offers ecosystem-as-a-service, premium coworking space at CIC's in 10 cities, and thought leadership programs.  We help corporates to source solutions, innovators to scale products to market, and founders to grow companies that serve the world's aging populations.  Together, we can reduce the stress and enhance the joy of growing older worldwide.



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